Business Model Canvas

Apr 21

Plan

Map how your idea adds and earns value.

A healthcare startup built smart pill bottles that alert users when a dose is missed, aiming to reduce medication errors at home. Their key users weren’t patients—but their caregivers. They engaged through phone and a dashboard, reaching them via targeted digital ads. They relied on an engineering team and a secure cloud system, with key partnerships through a pharmacy chain and home health networks. Main costs were manufacturing and marketing, and revenue came from caregiver subscriptions.

Steps

Value Proposition: What is the core value you offer? What problem are you solving, or what need are you meeting—and why does it matter?
Ask: What change or benefit do we create for the people we serve?
Customer/User Segments: Who are you serving or helping? These could be customers, users, donors, beneficiaries, or partners.
Ask: Who benefits most from what we offer?
Customer/User Relationships: How do you connect with each group? Consider communication, engagement, and support.
Ask: Do we engage face-to-face, digitally, through events, or with a team?
Channels: How do you connect with each group? Consider communication, engagement, and support.
Ask: How do we reach our customers?
Key Activities: What are the most important things you must do to deliver your value?
Ask: What work or services make our mission possible?
Key Resources: What people, tools, systems, or funding do you need to operate?
Ask: What assets do we rely on to do the work?
Key Partners: Who helps you get things done—funders, collaborators, suppliers, networks?
Ask: Who do we depend on that’s outside our team?
Cost Structure: What are the most important costs—staff, tools, operations, outreach?
Ask: What do we need to spend to keep delivering our value?
Revenue Streams: How do you sustain your work—through sales, grants, donations, memberships, or fees?
Ask: How does value turn into income or support?