Who, What, When
Plan
Turn discussion into action.
A university medical research lab planned to publish a public explainer series on emerging viruses. They listed team members: a virologist, a science writer, and a communications coordinator. Each wrote their tasks: draft first article, translate into plain language, design visuals, and schedule the release. They then set firm deadlines—no “soon” or “next week,” just clear dates. Everyone saw the full plan, knew their part, and had space to support others.
Steps
Draw three columns labeled “Who,” “What,” and “When”.
Write the names of people taking responsibility in the “Who” column.
Ask each person to state the task they’ll own—write it under “What.”
Set deadlines. For each action, write a clear, specific completion date in the “When” column. Avoid vague timing.
Based on the ideas of Dave Gray & Mike Berman.
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