Feasible, Viable, Desirable
Optimize
Design smarter by understanding key factors.
A student group wanted to launch a mental health chatbot for their university peers. One member, a computer science major with experience in natural language processing, helped bring the idea to life. They pitched it to the campus wellness fund and secured a small grant. A quick survey showed that most students preferred texting over in-person counseling, confirming they were on the right track.
Steps
Feasibility – Can we build it?
Explore what’s technically possible with your current tools, skills, and resources.
Ask: Do we have the capability to deliver this idea?
Viability – Will it work financially?
Assess whether the idea can be sustained over time from a business or funding perspective.
Ask: Can this generate revenue or justify its costs?
Desirability – Do people want it?
Investigate whether your idea meets real needs and creates value for your users.
Ask: Are people motivated to use or pay for this?
An idea should be strong in all three areas to be worth pursuing. If one is weak, revisit or refine.
Based on the ideas of David Kelley and Tim Brown (early 2000s).
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