SCALE Framework

Apr 21

Optimize

Grow fast by tapping into people, data, and assets.

A small nonprofit wanted to spread accurate vaccine info but didn’t have the budget for a full-time team. They brought on freelance educators to co-create messages and tracked which ones got shared the most. Instead of building their own platform, they partnered with a popular social media App. To boost participation, they launched a weekly quiz with mobile data rewards.

Steps

Staff on Demand:
Keep your core team lean. Bring in contractors or freelancers as needed to stay agile and reduce overhead.
Example: Airbnb scaled operations globally with a relatively small core team by relying on freelancers.
Community & Crowd:
Tap into external communities for ideas, funding, or feedback through tools like crowdsourcing or crowdfunding platforms.
Example: LEGO Ideas lets fans submit designs for new sets.
Algorithms:
Use data-driven tools and automated systems to make decisions, personalize experiences, and optimize efficiency.
Example: Netflix uses recommendation algorithms.
Leveraged Assets:
Access rather than own key resources. Use platforms or partnerships to deliver value without heavy investment in infrastructure.
Example: Uber doesn’t own cars—it leverages drivers’ personal vehicles.
Engagement:
Design experiences that motivate participation. Apply gamification, feedback loops, or challenges.
Example: Duolingo uses streaks, points, leaderboards, and reminders to keep users engaged.