The 6Ds of Disruption

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From hidden innovation to global impact.

A group of young diabetics built a simple app to log meals, moods, and sugar levels. At first, few people used it. But updates rolled out quickly. The app began spotting patterns before users did, sending alerts and suggesting changes. It grew to include reminders, nutrition tips, and even a chat to connect with others. What once required expensive devices or specialists now fit in a phone. Within a year, it was used worldwide in multiple languages, helping people learn from each other and stay healthier.

Steps

1. Digitized:

   Convert physical goods or services into digital formats. This unlocks storage, sharing, automation, and rapid scaling.

   Example: CDs to MP3s to streaming.

2. Deceptive:

   Early growth is slow and often overlooked. Don’t be fooled—exponential improvements are coming.

   Example: Digital cameras were once dismissed for poor quality.

3. Disruptive:

   Once the digital version outperforms traditional methods, it rapidly reshapes industries.

   Example: Uber disrupting taxis.

4. Dematerialize:

   Multiple physical offers merge into software or digital experiences.

   Example: Smartphones replacing dozens of devices.

5. Demonetize:

   Costs drop dramatically—what once was expensive becomes free or nearly free.

   Example: Google Maps replacing paid GPS apps.

6. Democratize:

   Once-exclusive tech becomes accessible to all, empowering global participation.

   Example: Widespread smartphone access to education, banking, and healthcare.

Based on the ideas of Peter H. Diamandis & Steven Kotler (2015).

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